It’s tempting for brands to think of Gen Z as “like Gen Y, but more so”, but this would be a mistake. Not only is America’s current under-21 cohort more diverse, more tech-native and more identity-fluid than any that’s come before it; they also have unique expectations of brands, products and experiences, that are already shaping the consumer landscape. Working in conjunction with senior researchers and insights analysts at Ziba, I helped craft this detailed paper on what sets Gen Z apart, how they’re shifting commerce and communication, and why companies must shift the way they think of “kids today.”

The Gen Z Report – ziba.com