Editing & Cowriting
CategorySSIR – Think Strategically About Prize Hosting
Social media has made it easy for organizations to launch competitions, but too few consider how such efforts best align with their goals. (paywall)
Co-written with Charlie Brown and Robert Benedict at Context Partners, Summer 2018
TOPP – Design Technologists will transform your creative process — if you let them
What if the designer/developer dichotomy is undermining our creative process?
Great user experience is often integrative, bringing objects and apps, products and services, touch screens, wearables, voice interaction, data, sensors, etc. together into a seamless whole. In this environment, a design team that explores ideas visually and hands them off to a dev team is at a real disadvantage.
Design Technologists offer a way out of this trap, but only if they’re treated as a genuine source of creative problem solving, and not just a talented pair of hands.
Co-written with Emil Wasberger, Design Technologist at Topp
TOPP – How to get the most out of your creative workshop
Creative workshops can build trust, and uncover ideas and design solutions you won’t find anywhere else — if you plan and lead them properly. Here are seven hard-won insights for making sure the outcome is worth the effort.
Co-written with Kajsa Westman, User Experience Designer at Topp
BRESSLERGROUP – The Simple Secret to Unlocking Product Innovation
Designers and product developers have argued for years whether true innovation comes from new technologies or smarter insights. The answer is neither–and both. The most successful companies know how to strike the right balance.
Co-written with Chris Murray, Director of Industrial Design at Bresslergroup
SMART – The power of personalization in health and wellness
As technology’s role in medicine grows, it promises to make therapies more effective through better use of data to shape treatment, or through long-term monitoring and follow-up. The modern wellness industry has already primed consumers to expect personalized experiences, whether it’s a personal trainer, a customized yoga session, or a wearable tracker calibrated to your vital signs and habits. As the line blurs between these services and traditional medicine, “personalized healthcare” appears not just attainable, but inevitable.
Co-written with Richard Whitehall, Partner at Smart Design
PORTLAND BUSINESS JOURNAL – Portland at a crossroads
The city of Portland needs to rethink its approach to housing development, or risk losing what made it such a vibrant city in the first place.
Co-written with Jean-Pierre Veillet, founder of Siteworks Design | Build
FAST COMPANY – How to Personalize Products Customers Actually Want
Just because you can customize anything doesn’t mean you should.
Co-written with Tucker Fort, Partner at Smart Design
HARVARD BUSINESS REVIEW – CRM is an executive concern
Customer Relationship Management software is often hailed as a breakthrough for companies wishing to transform the way they connect with their network. But in practice, it’s often just another set of boxes to tick. To get real value out of CRM, it needs to be an executive concern, and part of a broader effort that values customers as a resource, not just an audience.
Co-written with Charlie Brown, CEO & Founder of Context Partners
CORE77 – The End of Product Failure
Three technologies with the potential to take the risk out of product innovation.
Co-written with Chris Murray, Director of Industrial Design at Bresslergroup
WIRED – Millennials do products differently
A Gen X designer reflects on his interactions with Millennial-run startups as clients, and sees plenty of cause for optimism.
Co-written with Mathieu Turpault, Director of Design at Bresslergroup
WIRED – Enterprise gadgets deserve a real OS
Enterprise devices are everywhere, but they’re crippled by ancient operating systems that lag a decade behind their consumer equivalents, and this costs us all. Here’s how it got to be this way, and how it could be fixed.
Co-written with Todd Greco, UX Design Director at Ziba
WIRED – The problem with too much “delight”
When Amazon unveiled its much-anticipated Fire Phone, they made the same mistake most consumer device newcomers do: they put too much emphasis on delight.
Co-written with Sean Madden, Executive Managing Director of Client Experience at Ziba