service design
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MEDIUM – Narrative is the Most Powerful Design Tool You’re Not Using
Designers love to call themselves storytellers, but well-developed narrative is a difficult, powerful craft that’s in short supply in the ..
HARVARD BUSINESS REVIEW – CRM is an executive concern
Customer Relationship Management software is often hailed as a breakthrough for companies wishing to transform the way they connect with t..
MEDIUM – It’s Time to Talk About Service Design
Service Design may turn out to be the crucial creative discipline of the next ten years, but only if the organizations already practicing ..
FAST COMPANY DESIGN – How Amazon uses big data to make you love them
Businesses sit on data goldmines, but few leverage the data to improve customer service. In the end, the data about the customer you’re ta..
FAST COMPANY DESIGN – Innovation Always Starts With Empathy; Look at Zipcar and Even Apple
Despite all the noise to the contrary, empathy is still a creative agency’s most powerful tool.
Innovation Always Starts With Empathy; Lo..