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wired

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  1. Editing & Cowriting

WIRED – Tech that tracks your every move can be convenient, not creepy

If we’re not careful, the future could resemble the scarier parts of Minority Report, where roving droids scan our irises and force non-stop customized ads upon us. But avoiding that future – while embracing the benefits of a seamless experience without violating trust – is just as much a design problem as an ethical one.

Co-written with Sean Madden, Executive Managing Director of Client Experience at Ziba