WIRED – When does immersive UX become stalking?

If we’re not careful, the future could resemble the scarier parts of Minority Report, where roving droids scan our irises and force non-stop customized ads upon us. But avoiding that future – while embracing the benefits of a seamless experience without violating trust – is just as much a design problem as an ethical one.

Tech That Tracks Your Every Move can be Convenient, Not Creepy – wired.com

Co-written with Sean Madden, Executive Managing Director of Client Experience at Ziba