TOPP – Design Technologists will transform your creative process — if you let them

What if the designer/developer dichotomy is undermining our creative process?

Great user experience is often integrative, bringing objects and apps, products and services, touch screens, wearables, voice interaction, data, sensors, etc. together into a seamless whole. In this environment, a design team that explores ideas visually and hands them off to a dev team is at a real disadvantage.

Design Technologists offer a way out of this trap, but only if they’re treated as a genuine source of creative problem solving, and not just a talented pair of hands.

Design Technologists will transform your creative process–if you let them –

 Co-written with Emil Wasberger, Design Technologist at Topp