“Shrink it and pink it” has never been a legitimate approach to women-focused products, but it’s still common nonetheless. As consumer expectations rise, a more thoughtful approach to gender is requisite, no matter what you’re designing.

How Gender-Washing Can Kill Brand Loyalty and Love – Forbes.com

Co-written with Molly Ackerman-Brimberg, Executive Insights and Trends Strategist at Ziba