UBER’S MUCH-LOATHED SURGE-PRICING policy has prompted accusations of price gouging, market manipulation and worse. And all of it despite its best efforts to explain the policy. This is far more vitriol than you’d expect from a simple price increase, but makes more sense when you recognize how much consumers hate opacity and unpredictability. So when CEO Travis Kalanick announced that Uber’s app would indicate when a current surge period is scheduled to end, fans breathed a sigh of relief. Kalanick describes the move as an attempt to “bring more humanity to our communications,” but it’s more accurate to say that Uber is finally coming to grips with active transparency, which has become standard throughout the Sharing Economy.

Uber Learned the Hard Way: Transparency Rules the Sharing Economy – wired.com