Signet is a concept developed by a small team of designers at Ziba, to transform personal shipping by moving the data component online. By turning address entry, shipping method, payment, notifications and confirmations–which are all just bits of data–into digital interactions, it creates a more flexible shipping system, where you can redirect a shipment by tapping your smartphone during lunch, or split the cost with a recipient by clicking a tab.
It also brings delight back to shipping. Since the information is digital, a sender only needs to do one thing in the physical world: mark the letter or package with a unique identifier, and set it out. The Signet stamp and the mark it makes are designed to celebrate the moment of shipping, and the new process means you’re sending your parcel to a person, not a place.
With Signet, missed and unexpected deliveries become a thing of the past (unless surprise is your goal, of course). And it expands the market, by making small, impulse shipments as easy and commonplace as a text or email.
WIRED also created their own video for the Signet project, in which several of the design team members, including myself, discuss the influences and intent that drove it.
My role on the Signet team: concept development, narrative direction, video planning and scripting, voiceover.