MEDIUM – Narrative is the Most Powerful Design Tool You’re Not Using


Designers love to call themselves storytellers, but well-developed narrative is a difficult, powerful craft that’s in short supply in the UX world. As someone who’s worked extensively in both the writing and design strategy worlds, this gap strikes me especially hard, and presents an opportunity, to improve user experiences and align design team efforts far more quickly by using the time-tested tools of written narrative.

Narrative is The Most Powerful Design Tool You’re Not Using – medium.com/the-protagonist