TOPP.SE Rebranding

TOPP is a fully integrated digital/physical design studio in Sweden that iterates concepts with incredible speed and flexibility, in large part because of a unique prototyping platform that it developed in-house.

Five years after its founding by former members of legendary digital studio The Astonishing Tribe (TAT), Topp brought me on board for a seven month stint to help restructure their approach to content, in support of a major rebranding effort. This involved rewriting most of the copy on the website, including new case studies, new Join and Services page, and a major uptick in new original content, including video shorts, thought leadership articles, and a variety of internal and client-facing assets to align mission and process.