TOPP is a fully integrated digital/physical design studio in Sweden that’s created its own prototyping platform, which it uses to iterate concepts with astonishing speed and flexibility.

Five years after its founding, by a team of designers from legendary digital studio The Astonishing Tribe (TAT), Topp brought me on board for a six month stint to help restructure their approach to content, in support of a major rebranding effort. This involved rewriting most of the copy on the website, including new case studies, new Join and Services page, and a major uptick in new original content, including video shorts, thought leadership articles, and a variety of internal and client-facing assets to align mission and process.