{"id":1409,"date":"2018-05-03T17:04:25","date_gmt":"2018-05-04T00:04:25","guid":{"rendered":"http:\/\/www.carlalviani.com\/?p=1409"},"modified":"2018-08-06T16:03:34","modified_gmt":"2018-08-06T23:03:34","slug":"ciid-consulting-website-2","status":"publish","type":"post","link":"http:\/\/www.carlalviani.com\/?p=1409","title":{"rendered":"TOPP.SE Rebranding"},"content":{"rendered":"<p><a href=\"http:\/\/topp.se\">TOPP<\/a> is a fully integrated digital\/physical design studio in Sweden that iterates concepts with incredible speed and flexibility, in large part because of a unique\u00c2\u00a0<a href=\"https:\/\/www.getnoodl.com\/\">prototyping platform<\/a>\u00c2\u00a0that it developed in-house.<\/p>\n<p>Five years after its founding by former members of legendary digital studio The Astonishing Tribe (TAT), Topp brought me on board for a seven month stint to help restructure their approach to content, in support of a major rebranding effort. This involved rewriting most of the copy on the topp.se website, including new <a href=\"http:\/\/www.topp.se\/work\">case studies<\/a>, new <a href=\"http:\/\/www.topp.se\/join\">Join<\/a> and <a href=\"http:\/\/www.topp.se\/services\">Services<\/a> page, and a major uptick in new original content, including <a href=\"http:\/\/www.topp.se\/insights\">video shorts<\/a>, thought leadership <a href=\"https:\/\/medium.com\/@TOPPDesign\">articles<\/a>, and a variety of internal and client-facing assets to align mission and process.<\/p>\n<p><a href=\"http:\/\/www.topp.se\"><em>topp.se<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>TOPP is a fully integrated digital\/physical design studio in Sweden that iterates concepts with incredible speed and flexibility, in large part because of a unique\u00c2\u00a0prototyping platform\u00c2\u00a0that it developed in-house. Five years after its founding by former members of legendary digital studio The Astonishing Tribe (TAT), Topp brought me on board for a seven month stint to help restructure their approach to content, in support of a major rebranding effort. This involved rewriting most of the copy on the topp.se website, including new case studies, new Join and Services page, and a major uptick in new original content, including video shorts, thought leadership articles, and a variety of internal and client-facing assets to align mission and process. topp.se<\/p>\n","protected":false},"author":1,"featured_media":1425,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[35],"tags":[48],"_links":{"self":[{"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/posts\/1409"}],"collection":[{"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1409"}],"version-history":[{"count":6,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/posts\/1409\/revisions"}],"predecessor-version":[{"id":1498,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/posts\/1409\/revisions\/1498"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/media\/1425"}],"wp:attachment":[{"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1409"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}