{"id":1215,"date":"2012-02-22T10:29:42","date_gmt":"2012-02-22T18:29:42","guid":{"rendered":"http:\/\/www.carlalviani.com\/?p=1215"},"modified":"2019-01-23T05:35:18","modified_gmt":"2019-01-23T13:35:18","slug":"forbes-how-gender-washing-can-kill-brand-loyalty-and-love","status":"publish","type":"post","link":"http:\/\/www.carlalviani.com\/?p=1215","title":{"rendered":"FORBES &#8211; How Gender-Washing Can Kill Brand Loyalty and Love"},"content":{"rendered":"<p><a href=\"https:\/\/www.forbes.com\/sites\/onmarketing\/2012\/02\/22\/how-gender-washing-can-kill-brand-love-and-loyalty\/#780e2672796c\"><img loading=\"lazy\" class=\"aligncenter size-full wp-image-1216\" src=\"http:\/\/www.carlalviani.com\/wp-content\/uploads\/2017\/07\/0929_woman-smartphone_540x380.jpg\" alt=\"\" width=\"540\" height=\"380\" srcset=\"http:\/\/www.carlalviani.com\/wp-content\/uploads\/2017\/07\/0929_woman-smartphone_540x380.jpg 540w, http:\/\/www.carlalviani.com\/wp-content\/uploads\/2017\/07\/0929_woman-smartphone_540x380-440x310.jpg 440w, http:\/\/www.carlalviani.com\/wp-content\/uploads\/2017\/07\/0929_woman-smartphone_540x380-400x281.jpg 400w\" sizes=\"(max-width: 540px) 99vw, 540px\" \/><\/a>&#8220;Shrink it and pink it&#8221; has never been a legitimate approach to women-focused products, but it&#8217;s still common nonetheless. As consumer expectations rise, a more thoughtful approach to gender is requisite, no matter what you&#8217;re designing.<\/p>\n<p><strong><a href=\"https:\/\/www.forbes.com\/sites\/onmarketing\/2012\/02\/22\/how-gender-washing-can-kill-brand-love-and-loyalty\/#780e2672796c\">How Gender-Washing Can Kill Brand Loyalty and Love<\/a>\u00c2\u00a0<\/strong>&#8211; Forbes.com<\/p>\n<p><em>Co-written with\u00c2\u00a0<strong>Molly Ackerman-Brimberg<\/strong>, Executive Insights and Trends Strategist at Ziba<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Shrink it and pink it&#8221; has never been a legitimate approach to women-focused products, but it&#8217;s still common nonetheless. As consumer expectations rise, a more thoughtful approach to gender is requisite, no matter what you&#8217;re designing. How Gender-Washing Can Kill Brand Loyalty and Love\u00c2\u00a0&#8211; Forbes.com Co-written with\u00c2\u00a0Molly Ackerman-Brimberg, Executive Insights and Trends Strategist at Ziba<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25],"tags":[44,64,65],"_links":{"self":[{"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/posts\/1215"}],"collection":[{"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1215"}],"version-history":[{"count":5,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/posts\/1215\/revisions"}],"predecessor-version":[{"id":1551,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=\/wp\/v2\/posts\/1215\/revisions\/1551"}],"wp:attachment":[{"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1215"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.carlalviani.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}