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I do freelance editorial and design strategy, ghost/co-writing, video scripting, copywriting and design fiction for UX. My clients include design-driven corporations, design schools and creative agencies, including Smart, Topp, LiveworkBresslergroup, SET Creative, Context PartnersXPLANE and Ziba. I’ve also worked on a couple of books with Amber Case, who is brilliant.

I also run workshops on collaborative design processes and narrative strategy, most recently for the Singapore Design Council, in conjunction with the Copenhagen Institute of Interaction Design. And I’ve given talks and hosted panels at SXSW Interactive, the IxDA Interaction conference, Virginia Commonwealth University, Pacific Northwest College of Art, Creative Mornings and Design Week Portland, among others.


I started with a BS in Structural Engineering from UC San Diego in 1994, and then a Masters in Industrial Design from the Pratt Institute in 2004, with a thesis on the emotional role of technology in presentation settings. In between, I spent three years in East Africa as a Peace Corps Volunteer, and three more in New York City teaching high school science. I also did a short Design Writing and Research Intensive at the School of Visual Arts in 2013, which might be the only program of its kind on the planet.

Teaching is without a doubt the most useful skill set I’ve ever learned.


My freelance Industrial Design and design writing careers both began in the summer of 2004: the former with a custom furniture building project for Barneys New York, and the latter with a feature article on Core77 about the lack of an American identity in furniture design.

From 2004 to 2009 I was involved in 30 or so different design projects, including outdoor sporting equipment, remote controls, toys, metal detectors and massive sculptures based on computer simulations of the expansion of the universe. This included sketch development, 3D CAD modeling and user and market research; occasionally I got to lead a project, or take a design all the way to production-ready tooling.

I started contributing regularly to Core77 in 2007, took over their Creative Seeds design employment blog later that year, and assumed a full-time position as Coroflot editorial director in 2008. My responsibilities eventually included community management, social media engagement, and content strategy. In 2010 I became the in-house writer and content strategist for Ziba in Portland, Oregon, where I wrote and published something like a quarter-million words, helped create magazines, posters, videos and microsites, and drafted narrative strategy for clients like FedEx, Microsoft and the Nike Foundation.

I’ve been a freelance writer, editor and strategist since early 2015, and currently spend my days at Topp Studio in Malmö, Sweden.


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