CORE77 – A Periodic Table of Form

A detailed, somewhat wonky exploration of the emotional meanings that different kinds of surfaces imply. Gray Holland is a master Industrial Designer and 3D modeler, with decades of experience and a deep well of insight into why certain objects “feel” the way they do. This was one of the first feature articles I co-wrote and edited with an experienced designer, and despite its length and esoteric subject matter, it’s still one of my favorites.

A Periodic Table of Form: The secret language of surface and meaning in product design at

Co-written with Gray Holland, principle and founder of UX FLO and Alchemy Labs