SMART – The power of personalization in health and wellness


As technology’s role in medicine grows, it promises to make therapies more effective through better use of data to shape treatment, or through long-term monitoring and follow-up. The modern wellness industry has already primed consumers to expect personalized experiences, whether it’s a personal trainer, a customized yoga session, or a wearable tracker calibrated to your vital signs and habits. As the line blurs between these services and traditional medicine, “personalized healthcare” appears not just attainable, but inevitable.

The power of personalization in health and wellness – smartdesignworldwide.com

Co-written with Richard Whitehall, Partner at Smart Design