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I’m a design strategist, writer & educator.

I work with clients and other designers to create stories that bring structure and coherence to complex user experiences.

I also write articles about design practice and the hidden ways it shapes everyday life, and I help creative professionals share their ideas and projects with the world, often through major business and design publications.

Sometimes I lead workshops, give talks and moderate panels as well, on topics of narrative, UX and service design.

If you’d like to know more, or talk about how we might work together, drop me a line at